Marketing Connection With Customers ...

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Marketing Connection With Customers Textbook by Gilbert Harrell1

Marketing Connection With Customers Textbook by Gilbert Harrell2

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More information about Marketing Connection With Customers Textbook by Gilbert Harrell

This listing is for Marketing Connection With Customers Textbook by Gilbert Harrell.
Paperback: 838 pages
Publisher: Prentice Hall, Inc; 2002 Printing Edition (2002)
Language: English
ISBN-10: 0-13-033494-4
ISBN-13: 978-0130334947
excellent Book on learning how to connect with Customers through the many different aspects of Marketing. Book is like new, no wear and tear on it. This text features enduring and current real-world marketing situations and conveys marketing principles in ways that can be applied to today's challenges. Its theme, "creating and capturing value," provides insight into the dynamic world of marketing as it is practiced by top performers.
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